Which Distinctive Category Are You Happy With?

Every day, thousands of people set up their businesses. In many countries starting a business nowadays is actually easier than ordering a take-away pizza, and people are actually paid to do that – there are various funds and subsidies. At the same time – every day thousands of companies go bankrupt!  According to various statistics, only fifty per cent of businesses survive the first three years. So, out of the hundred companies set up today, only fifty will be on the market in three years’ time!

And out of those fifty companies:

• 1% of business owners become super successful. They own massive villas in Ibiza with infinity pools, and fly private jets.

• 4% make a lot of money. They fly business class and sport Louis Viton bags.

• 15% are getting there. They drive a Ford but hope to buy a Land Rover by next Christmas.

• 60% are more or less OK .Probably less than more, though. They keep saying that money is not the most important thing in the world.

• 20% are struggling to survive. Sooner or later, will go back to regular jobs – typically with a large debt to pay off.

Don’t take the examples too seriously! I just wanted you to imagine those lifestyles. And although both you and I know that the best things in life are for free, once you decide to set up your business – you start working towards ending up in one of the above – mentioned groups, IF you survive the first three years, that is!

Unless your goal is “to be more or less OK”, or you enjoy the struggle, you need to act differently than the 80% of entrepreneurs that make up those two distinctive groups!

Am I sharing those gruesome stats to scare you off?
Far from that! Although I want you to dream BIG and set yourself ambitious and super exciting compelling goals, it is important to confront your goals with reality and being aware of those stats should help you

  1. Decide which group you’ll belong to
  2. Take focused action to get there.
  3. Learn and tweak your approach until you succeed!

It is not going to be easy, but it is going to be worth it!

Decide now: Which group will you belong to?



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