So, What Is It That You REALLY REALLY want?

If you decide to be my Client, you’ll ask this question during our first session. The question seems very simple. Come on, everyone knows what they want! Is that true? In fact, this short question proves to be one of the most challenging ones for so many people! Why is that?

First, In many cultures, such questions are regarded as “selfish” or “inappropriate”. So many of us live to fulfill certain roles that we never discover what we want our lives to be about. It is always about meeting other people’s needs – your parents’, your partner’s, your boss’s, your children’s… For some strange reason, our societies condition us to make some of the key decisions: what is “right”, “responsible” or “mature”. From a very young age, we are moulded to “fit in”, and follow the linear sequence: school – studies – workDon’t get me wrong – I am not against certain social rules that create advanced democratic systems, in which we and other people can function harmoniously. I just hate the fact that we are so frequently discouraged from thinking what we WANT, and we’re expected to be satisfied with what we “SHOULD” or “OUGHT TO” do.

Second, we are expected to be “realistic”. Again and again, we hear: “Stop dreaming”, “You can’t do that”, “A bird in the hand is worth two in the bush”. So many times we hear that we are too old to dream and that we “should be serious”. People around us just can’t wait to offer their advice, and put us down by making us begin to self-doubt and undermine our confidence. Consequently, we either stop setting any goals, or aim really low, well below our REAL possibilities. From a very young age, we are moulded to “fit in”, and follow the linear sequence: school – studies – work

Third, we have never learned to set goals! They teach us so much useless stuff, which can be googled in three seconds, but they don’t tell us how to set goals, and that it is actually good to set goals. This skill doesn’t appear in any “standard” curriculum. Isn’t that ironic?

The good news is that we – entrepreneurs can achieve whatever we want and the sky really is the limit. The only limitation is your answer to the simple question: “What is it that you really really want?” and readiness to pay the price for achieving that.

So What Is It That YOU Really Really Want?