Do This and You’re Bound to Fail!

In one of the previous posts I shared with you some statistics that all of us – entrepreneurs know. To cut the long story short – over eighty per cent of business owners “get by” or “struggle to survive”.

Why is it so?

The answer is surprisingly simple – those entrepreneurs don’t realize that they are “unconsciously incompetent”.

What does that mean?

They don’t know what they don’t know and choose to never discover that! Although running a business is not rocket science and I am pretty sure that almost anyone can learn the key entrepreneurial skills, the overwhelming majority decides not to do it – and repeat the same things while expecting different results.

Many professionals assume that if they are excellent dentists, architects or fitness coaches, they will be able to develop great companies. Many people claim that if you are reasonably clever, you’ll succeed in business.

So why do so many entrepreneurs underperform and end up frustrated and sometimes broke?

Because they ignore the fact that they are “unconsciously incompetent.” Nigel Botterill, the founder of Entrepreneurs Circle – the UK-based organization supporting business owners, which I am a member of, talks about two groups: The Average Business Owner and The Professional Business Owner. The Average Business Owner does what 80% entrepreneurs do, and consequently gets the results they get, while the Professional Business Owner chooses to understand what running a business is about and decides to master the key entrepreneurial skills.

Are YOU a Professional or Average Business Owner?



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